AM Creative is a photography and creative agency based in Toronto, Canada run by photographer and designer Avalon Mohns. During my internship with AM Creative, I assisted Avalon with designing a new logo for her personal brand, reflecting a shift in her business from Avalon Mohns Photography, to AM Creative. Included in the logo design process, we worked to solidify her branding system in a guideline, and created social media posts for her Instagram page to reflect her brand voice. Alongside these new brand guidelines, I was also tasked to create informational PDFs for her newsletter subscribers and accompanying promotional social media posts; a great exercise in social media marketing and typography.